Hello from the past, as I am actually pre-scheduling this back in summer. I have been trying to organise the Christmas launch 2019 in advance, so that I can focus on university when I am back in October. To say that I am excited for this Christmas launch is an understatement. Its the first time that IRBeauty has done something a bit different with lashes since the initial launch, and I think that the risk has paid off. Well I hope so anyway!
Our Christmas launch 2019 is 2 different lash books. I only really discovered lash books at the start of the year, and as soon as I laid eyes on them I knew that I wanted to release them for myself. These lash books contain 3 different styles of lashes (and one exclusive pair) in a IRBeauty box at a discounted price, and I think that this Christmas launch would make a perfect Christmas gift for your lash loving friends or family members, or a little end of year treat for yourself. Plus afterwards the box can be used to store all of your used lashes in a nice way!
I was starting from scratch with the packaging for the Christmas launch, and I couldn’t be happier with how it has turned out. It was very similar to my original packaging with the purple foiling and silver glitter, but on a bigger scale. I have also changed the quote inside of the book, and I hope that people resonate with it as much as the original packaging. As always, I signed it off with my name, as I love being able to have my name on my products somewhere.
The neutral edit- £15
The neutral edit would make such a good gift for someone who is just getting into lashes, and wants to try some different styles. These are 3 of the most natural lashes that we do, and I think that they are good staples for your lash collection.
This lash book contains:
- Emerald- A pair that is exclusive to the neutral edit.
Emerald is such a natural pair, and I would class it as sunflowers little sister. Very wispy, shorter than sunflower and a perfect daytime lash. I decided to name this lash ‘emerald’ because my nan has an emerald ring that I have loved for years, and it is both of our favourite gemstone.
The glam edit- £15
The glam edit was built for all of the lash lovers out there, with 3 of our bolder styles to choose from. I love this lash book and honestly if I received it for a gift I would be so happy, as it is such a cute little set for Christmas.
This lash book contains:
- Empower- A pair that is exclusive to the glam edit.
Empower is such a beautiful pair of lashes, and definitely one of my favourite pairs that I have ever released (although I am pretty biased). Perfect for a night out, as they are huge but still have the wispiness and length. I absolutely love them and I think that you will too. I decided to name this lash empower, as I have had that name in my head for a while and they just fit perfectly with these lashes. To me, I always want to make people feel empowered (especially as young entrepreneurs or supporting women in business) and I think empower is a really strong name.
I am so proud of my Christmas launch 2019, and I hope that my customers and followers feel the same way. I have worked unbelievably hard over the past 6 months on developing these lashes and lash books, and I just hope that people support them as much as they can over Christmas. Whether its a gift for yourself or a lash loving friend as a Christmas gift, please support them however you can. My small business solely relies on people purchasing, liking and sharing my work and any support never goes unnoticed (so thank you in advance). Lets make this Christmas launch day the best launch day yet!
If you want to go over to the website and take a look at the Christmas launch 2019 then click here.