Usually I have a plan for blog posts, but I’m just opening a blank document and starting to write with this one. I have no idea what I really want to say, rather a reflection of 1 year of IRB. I cannot believe that it has been a whole year since my launch date and party, but equally I feel like IRB has been around forever. Its been a crazy year, so I thought it was only right to sit and reflect, and most importantly express my gratitude for everyone that has supported my small business this year. What a year it has been!
These photos were taken by the lovely Ami Ford.
Exactly this time last year I was celebrating the launch of my first 3 lashes with the launch party. It was still one of my favourite nights ever, and I loved that everyone came together to celebrate all things Indigo Rosee, and more importantly wanted to come and support me. It really got the year off to a fantastic start, and I am still so grateful for everyone that supported me in the very early days of IRB. If it wasn’t for the group of people that had my back in the first few months, would I be writing the 1 year of IRB post? Probably not.
When people ask me what my favourite thing of running my business is, I will always say seeing people wearing my lashes. Whether thats in real life or on photos on Instagram, seeing people actually buy my lashes and enjoy wearing them will never get old. I absolutely love it, and I hope that it continues much further passed just 1 year of IRB. Some personal favourites have to be when people I know ‘in real life’ wear them, as I know they will want to support me just as much as anyone else but it just blows my mind that my friends can wear something that I have produced. Another one of my favourites are where people who I greatly respect in this industry post photos including my lashes. I have been in the financial position where I could send PR out to some people this year, and although it was a risk that didn’t pay off in some cases, it overall paid off and it was such a surreal thing to see people who I have loved and watched for years wearing my lashes.
Fast forward to June, and we were able to have a second launch of 2 lashes that I thought were missing from the initial collection. This meant that sunflower and queen were added to our collection, and I still adore them two pairs to this day. I launched them in Dublin where I initially launched my blog, and it just felt so right. It was a crazy day but I just loved the support and kindness that everyone gave me, and I would like to think that launch 2 was a success.
I have to acknowledge my proudest achievement from 1 year of IRB in this post, and that has to be the Lotus campaign. The lotus lash sold out in less than 3 months, and we were able to donate £250 to Bloody Good Period as a result of the campaign. This money went towards disadvantaged girls in the UK that are unable to access the sanitary products that they desperately need. I loved being able to use my platform for good, and you guys absolutely loved it too. I have never, in my almost 4 years of being online, experienced the level of support than I have done for the lotus campaign. It was purely overwhelming the amount of comments, likes, shares and messages I received. Lets just say that everything you have said has been noted, and it may or may not be making a reappearance later on in 2020. Thats all I am saying.
The tweet. What a 48 hours that was. I was sat outside in the sunshine on bank holiday weekend, and I thought it might have been a good time to tweet because I presumed a lot of people were relaxing, scrolling and basically doing the same thing as me. Oh my god. 48 hours later, it has been viewed by over 400,000, my followers doubled within a week, and we had the best day for sales I have EVER had. When I say I wasn’t expecting it, I truly mean it. I did not believe for one minute that it was going to have the reaction it did have, and I presume I will never get a reaction like that ever again. I must have spent 3 days on my phone just replying to people’s messages, and looking at the number go up and up and up. Within 24 hours, 68,000 had clicked on my website, and it actually resulted in it crashing because it couldn’t take how fast it had increased. I was so shocked, but I am so grateful for everyone that shared that tweet as without it my business would be nowhere like what it is currently.
Where are we now? Thethird launch of the lash books is the hardest that I had worked on any project, so I was so thankful that you all loved them, and it meant the Christmas sales of the lash books were quite high. They did make perfect Christmas presents, but I do admit that I am a little biased!
1 year of IRB has been such a huge learning curve, but I am so glad that I just grabbed the bull by the horns and did it. I have made so many mistakes, asked so many questions, and most of the time don’t have a clue what I am doing, but I am just so thankful that I have been able to make my small business what it is right now. I wish I could tell Tori 365 days ago that she would be writing all of these achievements down now, as I think she would be pretty proud and pretty surprised.
I need to take this time to say thank you. If you are reading this then you are clearly a supporter of my business, and for that I say thank you. In 1 year of IRB I have learnt just how difficult it is to get your name out there, so anyone who has bought a pair of lashes, followed me on Instagram or shared any of content, I can only say thank you for. You have all helped me to grow and expand this year, and no matter how hard I work, my business wouldn’t exist if it wasn’t for how supportive my customers have been this year.
Where do we want to go next year? I can’t say I have too much of a plan, because if I could have predicted what would happen in 1 year of IRB I would have been completely wrong. My main goal is striving to always expand our customer base and improve, wholesale more and just continue to get my name out there. In a business sense, I have some more lashes that I am working on launching, a few old favourites are reappearing and I’m hoping to have my main launch in summer again. So no major set plan right now, just riding the wave and enjoying wherever it takes me.
This has been such a ramble, but I really wanted to round up 1 year of IRB, and give some of the achievements the attention that they deserve. Its been one crazy year of personal growth and navigating running a small business, but I have loved it and I cannot wait to expand even more next year.
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