I actually wrote a whole post talking about blogging about a year ago now, but I thought that this would write an updated one, as it is something that has been on my mind for a long time. I don’t often write blog posts without a plan, but I am currently sat on a train and thought this would be a good time to put some chilled music on and get writing, without an outline. So I apologise if this post is a bit all over the place.So the main focus is where is the future of blogging? And how do I fit into the changing dynamics of social media?
Before we start- I just wanted to say that these photos were taken by the lovely Natasha.
I think that this is a topic that has been brought up a lot recently, because blogging is typical seen as a dying platform. Where is the future of blogging? Most people think there isn’t one.
Honestly, I’m not so sure. I appreciate that blogging is probably one of the least popular social media platforms, however I do still think it has a place. This is because the only people that are left in the blogging community are the people who are fearlessly passionate about blogging, and that creates such a fab community. Where most people have gone onto different medians to share their lives, the people who love blogging are still around posting consistently, and it shows you just how much we love it. We aren’t in it for the money (trust me- there isn’t a lot in blogging alone, and most of my earnings come from my small business or Instagram deals), but we are in it because we love it. Loving something is the first step to creating some really good content.
I think that the biggest reason why blogging has slowed down is because reading in general has slowed down. And I get it- people now are more interested in seeing something rather than reading it, and over the past 10 years consumption of media has just kept speeding up. I am exactly the same, I always have videos and podcasts on in the background when I am doing something else, but you can’t exactly read something whilst doing something else. Therefore I don’t read as many blog posts as I would like too either. I feel like blogging is the newspaper of the internet world, and the ‘new found’ socials are more like the news app on your phone.
I think the other main problem with blogging is that it is hard for people to actually find blog posts to read. I am not a big Pinterest user (although I know it is so good for views- its something I need to work on), and google prioritises people with a higher DA score to be shown on their searches. Therefore, you are left with sharing your blog posts on your other social media feeds in the hope that people read them. It really does just go in a big circle, as you need the social media followers to showcase the blog, but then if you had enough social media followers you would rather just share directly to them. Its a hard balance.
I think something I have learned over the past almost 4 years on the internet, is that social media isn’t static, and things come as quick as they go. I struggle to keep up with everything because I am a full time university student, so social media is actually not the largest concern in my day to day life right now. However, I know the keeping up with the trends and putting in the work now is going to ultimately increase my relevancy, and mean that my ultimate goal of leaving university self-employed can become more of a reality rather than a dream.
Recently, I have kept up with my blogging but I have also tried to put more effort into other social media platforms. I am really trying to build my Instagram at the moment, which might seem like an impossible task but I have been making small changes which are definitely paying off. I think that pouring my love into other social medias is a very good idea in the current social media climate, and more often than not, if you have a clear community then they follow in whatever platforms that you choose to go in. I think that ultimately I want to reduce my blogging to maybe one or two posts a week, and bring another thing on board once I graduate. Youtube? Maybe. Podcast? Maybe.
Im not sure I can really write about this post without talking about the rise of TikTok. Its such a current trend at the moment, and honestly I think it may be around for some time yet. This is what I mean when I say that social media platforms can come as quick as they can go. A year ago nobody had heard of TikTok and now I think it is genuinely one of the biggest social media platforms. My opinion? I love it and it is definitely my guilty pleasure, which I’m not afraid to admit. I have tried making a few, but they are mainly orientated around my business rather than from a blogging or personal perspective, as the algorithm over there is so different to more ‘traditional’ social media, and it has meant you can blow up SO FAST on there if it hits the algorithm right. Lets all pray that a TikTok about IRB blows up right?
So after all of that…where is the future of blogging? I think the future of blogging is more of a ‘microblogging style’, featuring shorter and more snappy posts that people can read quickly, such as commuting. I also think that blogging has a future when paired with other social medias, for instance having a blog and a good Instagram presence, or blog and a business. I think it is a useful way to get to know someone in a deeper way, but only works if people get to see your personality through another platform, such as Instagram or a youtube channel.
Honestly, I’m not sure where my future of blogging is. I love it and I know that I will always write at least one post a week, however I think as time goes on I am going to be exploring other medians too. I really hope people rediscover blogging and it doesn’t become such a dead platform because I still love it… everything comes full circle and I hope that blogging does the same.
Thank you so much for reading such a long post, and I hope it has been useful to open up a conversation about blogging. Where is the future of blogging in your opinion? Do you read blogs regularly, or are you a blogger yourself? Which other platforms do you use? Lets have a chat!